Apple is the world’s most profitable company. How does it do it? Great Products? Innovation? Or Sheer Luck? • Apple simplifies everything for the end-user • Their marketing and branding is perfect. They talk when they have to! • They literally think different when it comes to marketing! • They pretend other companies don’t exist and make their customers think the same way. • Increased push to bring in Android and Windows users with iOS 14 and ARM chips. • New budget products from Apple! • The walled-garden gets bigger and better with subscription based services. • A perfect loop linking products and services in an endless cycle for customers. • Investing in Augmented Realty for the future
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